Main Menu

Study Finds Cannabis Products with Health Warnings Rated Less Appealing

Study Finds Cannabis Products with Health Warnings Rated Less Appealing

|

A new study on cannabis packaging in Canada and the United States has found cannabis health labels on products increased the perceived risk of harm and reduced product appeal.

To find out how health labels and restricted brand imagery, researchers from the University of Waterloo gathered data from over 45,000 randomized participants in both Canada and the US who viewed packaging for three cannabis brands in 2019. The study found overall fully branded products were rated as the most appealing, while products with plain packaging were seen as the least appealing. Products were also seen as significantly less harmful when labels had a white background with limited or no branding versus labels with a colored background.

Study Finds Cannabis Products with Health Warnings Rated Less Appealing

Study Finds Cannabis Products with Health Warnings Rated Less Appealing






Comments are Closed