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How Legal Weed Destroyed a Counterculture Icon

How Legal Weed Destroyed a Counterculture Icon

BEN SCHRECKINGER | 09/04/2020

The mid-May investor webinar started out unremarkably, with discussion of the company’s debt load, its prospects for an initial public offering and its plans for a stock split. Things took a turn when the string of financial jargon briefly gave way to the sound of bubbling water.

High Times Chairman Adam Levin was hitting a bong.

Since taking over three years ago, Levin has faced complaints that he is exploiting the magazine’s brand for profit without regard to its storied history in cannabis culture. His stoner street cred in doubt, Levin made a show of getting high as he fielded questions from potential investors.

How Legal Weed Destroyed a Counterculture Icon






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