Vertically Challenged

Brian Beckley | April 2, 2020

This year for Christmas, my parents bought me a Target gift card so I could pick up a few new items of clothing. See, I have a 2-year-old and like most new parents, have trouble spending money if it’s not on him, so a gift card with the explicit instructions that I am to spend it on myself is a nicer gift than it may sound off the top.

So a few weeks after Christmas — on a trip to get diapers, obviously — I stuffed the card in my pocket and figured I’d swing through the menswear section to see what I could see.

But when I got to the store, I couldn’t help but notice that the vast majority of the men’s clothing came from a single brand: Goodfellow and Co.

Vertically Challenged