New lawsuit could de-haze cannabis trademark law
New lawsuit could de-haze cannabis trademark law
ZOSHA MILLMAN | February 1, 2017
Between federal guidelines and cultural reputation, running a marijuana business is a unique, if sometimes challenging, venture. But a new lawsuit could help straighten out how the cannabis industry protects its trademarks and treats itself as a regular business.
Federal guidelines block many areas for the cannabis industry that businesses rely on – including federal trademark protections, which don’t extend to anything marijuana related. Until now, most companies have been content filing state trademarks, which protect their marks in the state where they’re doing business.
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