Marijuana legalization group launches ‘Consume Responsibly’ campaign

By Niraj Chokshi September 17, 2014

t’s too late for Maureen Dowd, but marijuana advocates hope they can prevent others from suffering through a too-harsh high.

The Marijuana Policy Project, which played a significant role in helping to pass legalization in Colorado, is launching a $75,000 public education campaign to counter what communications director Mason Tvert describes in a statement as decades of “exaggeration, fear mongering, and condescension.” The campaign will launch at noon in Denver, Colo., in front of a billboard aimed at tourists that reads “Don’t let a candy bar ruin your vacation.”

http://www.washingtonpost.com/blogs/govbeat/wp/2014/09/17/marijuana-legalization-group-launches-consume-responsibly-campaign/