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Marijuana legalization group launches ‘Consume Responsibly’ campaign

Marijuana legalization group launches ‘Consume Responsibly’ campaign

By Niraj Chokshi September 17, 2014

t’s too late for Maureen Dowd, but marijuana advocates hope they can prevent others from suffering through a too-harsh high.

The Marijuana Policy Project, which played a significant role in helping to pass legalization in Colorado, is launching a $75,000 public education campaign to counter what communications director Mason Tvert describes in a statement as decades of “exaggeration, fear mongering, and condescension.” The campaign will launch at noon in Denver, Colo., in front of a billboard aimed at tourists that reads “Don’t let a candy bar ruin your vacation.”

http://www.washingtonpost.com/blogs/govbeat/wp/2014/09/17/marijuana-legalization-group-launches-consume-responsibly-campaign/






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